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Monday, October 15
 

9:00am

Managing Products and Editions Training
Limited Capacity filling up

Arriving early to Engage? Bring your laptop and join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This hands-on training course will provide you with the knowledge you need to create and manage a variety of product types and editions to sell within your marketplace. In this training, you will create and manage three products, build one product integration, and review how marketplace customers purchase and consume your marketplace products.

This Training is Best Suited For:
Platform Role(s):  Marketplace Managers, Developers
Job Function(s):  Digital Marketing Managers, e-Commerce Managers, Marketplace Managers, Marketing Managers, Product Managers, Product Marketing Managers, Software Developers

11:00am

Cloud Sales Enablement Training (pre-registration required)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Pre-registration is required for this training, and it is currently full. Only confirmed registrants will be able to attend.

In this workshop, you'll learn best practices for building and executing compelling cloud sales campaigns, including cloud bundles.  Most importantly, you'll learn how to position cloud solutions with core services to drive greater sales through your marketplace.

This training is best suited for:
Platform Role(s):  Marketplace Managers, Sales Support, and Reseller Managers

Job Function(s):  Product and sales decision makers with responsibility for designing and executing sales and marketing campaigns for cloud solutions.

1:00pm

Merchandising & Promotional Tools Best Practices Training (pre-registration required)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Pre-registration is required for this training, and it is currently full. Only confirmed registrants will be able to attend.

This hands-on training will cover marketplace merchandising options, include promotional ribbons and badges that appear on a product's logo tile allowing you to highlight a feature or quality of a product. In this training, you will learn how to create and use the various promotional tools and then apply best practices to assign them to products for long- or short-term promotions. Note: not all features and tools are available to users with the developer and product support roles.

This Training is Best Suited For:
Platform Role(s):  Marketplace Managers, Developers
Job Function(s):  Digital Marketing Managers, e-Commerce Managers, Marketplace Managers, Marketing Managers, Product Managers, Product Marketing Managers, Software Developers

1:00pm

Building an Online Checkout Experience using APIs Training (pre-registration required)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Pre-registration is required for this training, and it is currently full. Only confirmed registrants will be able to attend.

Does your company need to merchandise products on your website, but does not want the burden and overhead of building their own purchase flow, capturing credit card information, and following high levels of security standards, such as PCI compliance? If your answer is "Yes", then you’ll want to attend this course.

In this training, you will learn about the checkout APIs: cart, payment method, and item details. Each of these is needed to create a new checkout flow from our APIs. You'll use Postman to interact with a test environment and submit test purchases with fictitious products and users.

This Training is Best Suited For:
Platform Role(s):  Marketplace Manager, Developer
Job Function(s):  Software Engineers, Web Developers, Product Managers, and those with API implementation knowledge

1:55pm

Engage Fun Run!
Calling all runners coming to Engage! Kick off Engage on the right foot with a 4 mi. / 6.4 km fun run with AppDirect employees and other Engage attendees.

No need to RSVP! Just pull on your running shoes and show up in the lobby of the Palace Hotel at 1:55 p.m. This will be an in-and-out run from the hotel along the Embarcadero. You’ll have plenty of time to get cleaned up before the Engage welcome reception at 6:00 p.m.

2:45pm

Using Custom Attributes Training (pre-registration required)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Pre-registration is required for this training, and it is currently full. Only confirmed registrants will be able to attend.

This training covers best practices for using custom attributes, which are pieces of information collected from a custom field entry that Marketplace Managers add to the marketplace UI, like the order form. You can configure an API client to retrieve this information after a marketplace user enters information in the custom field or selects a checkbox.  

In this course, you will create and apply custom attributes to the below data types and platform areas:
- Company
- User
- Order
- Product
- Lead

This Training is Best Suited For:
Platform Role(s):  Marketplace Managers, Developers
Job Function(s):  Digital Marketing Managers, e-Commerce Managers, Marketplace Managers, Marketing Managers, Product Managers, and Product Marketing Managers

3:00pm

Registration and Badge Pick-up
Stop by the Regency Foyer between 3:00-8:00 p.m. to pick up your Engage conference badge. You'll need it to get into all Engage sessions and events, beginning with the Monday night welcome reception.

3:30pm

Cloud Sales Enablement Training (pre-registration required)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Pre-registration is required for this training, and it is currently full. Only confirmed registrants will be able to attend.

In this workshop, you'll learn best practices for building and executing compelling cloud sales campaigns, including cloud bundles.  Most importantly, you'll learn how to position cloud solutions with core services to drive greater sales through your marketplace.

This training is best suited for:
Platform Role(s):  Marketplace Managers, Sales Support, and Reseller Managers

Job Function(s):  Product and sales decision makers with responsibility for designing and executing sales and marketing campaigns for cloud solutions.

6:00pm

Welcome Reception
Join other attendees and the crew from AppDirect for the kick-off party for Engage!  Enjoy enough heavy appetizers to fill you up, along with a beer and wine bar.

 
Tuesday, October 16
 

7:45am

9:00am

Engage Opening Keynote
Engage kicks off with AppDirect executives presenting the latest product and company announcements. This session sets the tone for the entire event, so you won't want to miss it!

10:30am

10:45am

Google Keynote
This year, Google is celebrating their 20 year journey in the digital economy! Hear about how Google has evolved and the tools used to maintain an open culture.  Learn about how to expand you Google Cloud portfolio with AppDirect to help your customers transform work.

Speakers
avatar for John Foong

John Foong

Director, Partner Sales and Strategic Alliances, Google Cloud


11:30am

ABB Keynote: Evolving a 130 year-old Company to Succeed in the Digital Economy
Continuing a history of innovation spanning more than 130 years, ABB has leveraged AppDirect to create new opportunities for their customers' to innovate and compete in the emerging digital-industrial marketplace. The ABB Ability marketplace enables ABB customers to acquire new hardware functionality, provision software for optimizing their businesses, and utilize real-time data analytics from their hardware. Learn and be inspired by how this pioneering technology leader, ranked one of Fortune Magazine's Top 10 companies changing the world, is transforming what it means to be a manufacturing company in the digital age.

Speakers
avatar for Alain Schaefer

Alain Schaefer

Digitalization Plans & Strategy Manager, ABB


12:15pm

1:00pm

AppDirect Innovation Roadmap: What's Coming Next?
Learn about what's next for AppDirect's platform as Michael Cassin, our VP of Product, presents our innovation roadmap.

1:00pm

Intuit: Unleashing the True Value of Your Ecosystem
Join Intuit Product Management Director, Alex Barnett, in a not-to-miss breakout session around the true economic value of an ecosystem and how to measure it. What are the win-win-win scenarios? How do they impact your approach from a technology and partnership perspective? Attend this session to find out!

Speakers
avatar for Alex Barnett

Alex Barnett

Director Product Management – Developer Platform, Intuit


1:00pm

Delivering Stronger Customer Experiences with your Hardware and Products
In this session, we will cover the new ways manufacturers are establishing deeper connections with their customers. You will learn that delivering new engaging digital software and services to products will allow manufacturers to have a deeper touchpoint with the customer long after sale.

1:00pm

The Comcast Business Story: Evolving Telco Cloud Services
Join Comcast Business Vice President of SaaS & UX, John Guillaume, as he discusses lessons and best practices from Comcast Business on launching a cloud solutions marketplace for SMBs as well as new initiatives to drive lifetime value of their business segment.

Speakers
avatar for John Guillaume

John Guillaume

VP, Product Management, UX and SaaS, Comcast Business


1:00pm

Learn How CANCOM is Wowing Customers and Partners With New Strategies
Digital transformation is reshaping the channel faster than you expect and industry leader CANCOM will share tactics on how you can take part. How can you grow recurring revenue while keeping operational costs low? Join us for a fireside chat to learn from one service provider's experience in applying automation, strong incentive models, and a powerful bundling strategy to support volume sales, customer self-service, and the seamless integration of new offerings.

Speakers
avatar for Christin Hanneken

Christin Hanneken

Manager Strategy & Operations – Marketplace, CANCOM


2:00pm

AppDirect's NEW Storefront Builder and Checkout Flow (Part 1 of 2)
AppDirect product managers Des Duggan and Oliver Liu will walk you through our newest AppMarket product announcements and why they matter. The new features will give you the ability to completely personalize the look and feel of your storefront and send users to a completely redesigned checkout flow.  

Note that attendance in this session is a prerequisite to attend part two. Please select both sessions for your personal agenda. 

2:00pm

PTC, GE Digital, Namely Panel: Scaling a Referral Partner Program
Join an exclusive panel session with leaders from Namely, PTC and ServiceMax as they share key principles and best practices for building and scaling referral-based partner ecosystems.

Key themes:
- Drivers for launching a partner ecosystem
- Build vs buy considerations for a referral marketplace
- Attracting and incentivizing developers 
- And more

Speakers
avatar for Paul Martin

Paul Martin

Sr. Manager, Strategic Partnerships, Namely
avatar for Bob Neubaum

Bob Neubaum

Director, PTC Marketplace, PTC
avatar for Dara Sherafat

Dara Sherafat

Senior Director of Global ISV, Ecosystem & Channels, GE Digital


2:00pm

ABB: Building vs. Buying Your Digital Platform
Learn the pros and cons of both building and buying a digital platform! At the end of the session, you will learn that utilizing a specialist for your platform will allow you to focus on your offering, flexibly approach your strategy, reduce time to market, and launch successfully.

Speakers
avatar for Alain Schaefer

Alain Schaefer

Digitalization Plans & Strategy Manager, ABB


2:00pm

Redmond Channel Partner Magazine: What the Future Holds for Microsoft CSPs
As Microsoft continues to evolve it's cloud strategy, so does the structure of the CSP program. Join us as Scott Bekker of Redmond Channel Partner Magazine provides insights on their roadmap, understand the implications for channel partners, and learn about approaches you can take to continue to grow and profit as a CSP.  

Speakers
avatar for Scott Bekker

Scott Bekker

Editorial Director, Redmond Channel Partner Magazine/1105 Media


3:00pm

3:30pm

Under the Hood: Tactics to Succeed with the NEW Storefront Builder (Part 2 of 2)
Attend part one of this session titled "AppDirect's NEW Storefront Builder and Checkout Flow", then join us to get a more granular look into the new Storefront Builder product announcement that provides the flexibility to personalize your marketplace and make it your own!

Note that attendance in part one of this session is a prerequisite to attend this session. Please select both sessions for your personal agenda.

3:30pm

WorldPay and BlueSnap: The Digital World is Complex, but Digital Payments Don't Have to Be
Come learn from WorldPay and BlueSnap on how the new transformation in digital payments is evolving, what trends are shaping the next wave of customer experiences, and how businesses can leverage latest innovation to reduce friction in payments.

Speakers
avatar for Lochan Sim

Lochan Sim

Director, Partner Innovation, WorldPay
avatar for Joe Twer

Joe Twer

Director of Sales, BlueSnap
Payments, Monetization strategies


3:30pm

Honeywell Tridium: 5 Misconceptions around Launching A Digital Marketplace
Join Honeywell Tridium President Jim Bland to learn how to adeptly approach your digital initiatives and avoid pitfalls experienced by some of today's largest manufacturing organizations. In this session, you'll learn about five common misconceptions and mistakes that manufacturers make when launching a digital initiative.

Speakers
avatar for Jim Bland

Jim Bland

President, Honeywell Tridium


3:30pm

Swisscom: Creating Value Beyond Core Services
Swisscom considers AppDirect to be a mission-critical component of delivering a fully outsourced IT management solution - covering telephony/connectivity/IT services - and all hosted on Swisscom infrastructure.  

Learn how Switzerland's largest IT and telecommunications provider has stayed relevant to their large customer base by growing into new areas through consolidating their user experience onto one platform

Speakers
avatar for Benno Suter

Benno Suter

Head of Cloud Solutions SME, Swisscom


3:30pm

Embracing the New TAM - Markets and Business Models for Next Generation Partners
Join Channel Futures T.C. Doyle as he shares experiences from partners who are capturing new TAM by focusing on emerging technologies and key verticals. Learn about the strategies and new business models next generation partners have adopted and take away new approaches that current IT service providers should consider as they target new areas for growth.

Speakers
avatar for T.C. Doyle

T.C. Doyle

Senior Content Director, Channel Brands, Penton


4:30pm

A Holistic Marketplace: Physical + Digital Goods
Driving ROI in your digital evolution often can mean more than just monetizing software and services. Join AppDirect product owner Colin Chong to dig deeper into the advantages of a marketplace that combines physical and digital goods, and how AppDirect can unlock new business models for your hardware and devices.

4:30pm

Digital Commerce Beyond Your Walled Garden: Selling Third-Party Products
Selling third-party complementary products and services is not the same as selling your core products & services. As you build your ecosystem and look to monetize your developer or partner products, you need a holistic and automated way to support every role in the ecosystem. Learn how to invest in five key areas to ensure higher revenue growth and a superior experience for all members of your ecosystem!

4:30pm

Deutsche Telekom: Using Cloud to Drive Digital Transformation in a Telco
Five years into their AppDirect partnership, Deutsche Telekom continues to innovate with its marketplace to drive new and different business models, such as brokerage model, hardware, 2-tier CSP, etc. Join us for this session and be inspired by how Deutsche Telekom has expanded its cloud business beyond the marketplace.

Speakers
avatar for Lutz Fröhlich

Lutz Fröhlich

Senior Vice President Cloud Service Delivery, Deutsche Telekom
Lutz is part of Deutsche Telekom’s Cloud Leadership team which is responsible for executing DT’s cloud strategy across the whole group. He is responsible for boarding IaaS, PaaS and SaaS-Partners into the TelekomCloud-Eco-System as well as digitizing the customer journeys of business... Read More →


4:30pm

Vonage: Change the Game: Tackle Software Adoption Head-On
The cloud is quickly evolving -- especially as it comes to being a channel in the cloud. Although most channels are selling software as a part of their portfolio, adoption of this software is often low, thus leading to low customer satisfaction. Machine Learning is changing the game for how channels can and will advise their customers to drive software adoption and greater efficiency within their business. Learn how this emerging technology will help you lead the way.  

Speakers
avatar for Chris Moore

Chris Moore

SVP of Strategic Partnerships, Vonage


6:30pm

Evening Networking Event at Waterbar
Join us for an evening right on San Francisco Bay! We've taken over Waterbar for dinner, drinks, and fun. Your Engage name badge is required for entry. Don't forget it!

Tuesday October 16, 2018 6:30pm - 10:00pm
Waterbar 399 The Embarcadero, San Francisco, CA 94105, USA
 
Wednesday, October 17
 

7:45am

9:00am

ADP Keynote: How to Build, Scale, and Nurture Thriving Ecosystems
Platforms are emerging as a key differentiator in the digital economy, but creating an ecosystem to support them can be rife with challenges. ADP, an industry pioneer with a 70-year history of continuous innovation in HR technology, has overcome these obstacles to create and scale a thriving digital ecosystem. Hear ADP Vice President of Product Management, Steven Roth, share how ADP has embraced a platform-centric model that bring buyers and sellers together in the largest digital ecosystem for human capital management.

Speakers
avatar for Steve Roth

Steve Roth

VP Product Management - ADP Marketplace, ADP
Steve is the Vice President, Chief Product Owner of the ADP Marketplace. In his role, Steve launched the ADP Marketplace and is now responsible for the ADP Marketplace product roadmap and strategy. Prior to this role, Steve was the Sr. Director of ADP Mobile Solution where he created... Read More →


9:45am

IBM Keynote: Realizing the Return of Digital Transformation
For more than 100 years, IBM has been one of the most iconic technology companies in the world. How does a company that ushered in the age of mainframe computers and UPC codes continue to lead the market in the era of cloud, artificial intelligence, Internet of Things (IoT) and Blockchain? What enables IBM to deliver innovations that matter at such rate and pace? Learn about IBM's transformation to serve our clients and ecosystem in this rapid paced digital world.

Speakers
avatar for Harriet Fryman

Harriet Fryman

VP Customer Experience and Growth, IBM Digital Business Group, IBM


10:30am

10:45am

Digital Heroes Keynote
AppDirect has looked across our community to identify the individuals driving digital transformation, making technology accessible globally, and inspiring the next generation. The 30 honorees of our inaugural Digital Heroes Awards are innovative risk-takers that have changed the way we all live and work. In this dynamic exploration of our Heroes’ impact, journey through the transformation of an industry, get advice for overcoming seemingly insurmountable obstacles, and walk away energized to become or enable a Digital Hero in 2019 or beyond.

12:00pm

1:00pm

CompTIA: The State of Today’s Channel
Despite predictions of gloom and doom, the channel ecosystem is being reinvigorated by a whole new set of players from the SaaS world and beyond. Optimism about the future has grown this year as emerging technologies and vertical markets present new opportunities.  Don’t miss this interactive session for a broad examination of the findings from CompTIA’s just-released 7th State of the Channel research study. Topics include business transformation trends, revenue models, vertical focus, emerging tech, skills and workforce issues, and more.

Speakers
avatar for Carolyn April

Carolyn April

Sr. Research Director, CompTIA


1:00pm

Make it your Own: Using AppDirect’s APIs to Power your Commerce
Do you want to use the AppDirect platform and still want to complete control the look and feel of your end user experience? Come here to understand how our APIs can help you achieve that goal!

1:00pm

Digital Commerce Beyond Your Walled Garden: Selling Third-Party Products
Selling third-party complementary products and services is not the same as selling your core products & services. As you build your ecosystem and look to monetize your developer or partner products, you need a holistic and automated way to support every role in the ecosystem. Learn how to invest in five key areas to ensure higher revenue growth and a superior experience for all members of your ecosystem!

1:00pm

PTC: Digital Transformation vs. the Status Quo - The Cost of Doing Nothing
What is the true cost of doing nothing to digitally transform your business? Learn the pitfalls of keeping the status quo when it comes to building out your digital offering. This session shows why standing still isn't an option for todays manufacturers, and why launching a digital initiative is not a "one-and-done" project.  

Speakers
avatar for Rob Patterson

Rob Patterson

VP Strategic Marketing, PTC


1:00pm

Telus: Why Cloud, and Why Now?
With new business models accounting for more than half of the $1.2 T digital opportunity, CSPs are piloting new ways to capture their fair-share. Hear from TELUS on what motivated them to get into the cloud space and how they brought their cloud strategy to life with their newly-launched marketplace.

Speakers
avatar for Michael Kim

Michael Kim

Sr. Product Manager, Telus


2:00pm

Partner to Win: How AppDirect is Structured to Support Your Success
Digital transformations don't happen overnight. The process of launching, promoting, growing, and maintaining a Marketplace is complex and requires a disciplined cross-functional approach. Join us as members from AppDirect's account, support, training, and professional services teams share how their offerings are designed to streamline processes, share best practices and solutions, and help you achieve your goals. If you're considering working with AppDirect or are a new customer wanting to learn more about our Account Team structure and support models, this session is for you.

2:00pm

Delivering Stronger Customer Experiences with your Hardware and Products
In this session, we will cover the new ways manufacturers are establishing deeper connections with their customers. You will learn that delivering new engaging digital software and services to products will allow manufacturers to have a deeper touchpoint with the customer long after sale.

2:00pm

Deutsche Telekom: Using Cloud to Drive Digital Transformation in a Telco
Five years into their AppDirect partnership, Deutsche Telekom continues to innovate with its marketplace to drive new and different business models, such as brokerage model, hardware, 2-tier CSP, etc. Join us for this session and be inspired by how Deutsche Telekom has expanded its cloud business beyond the marketplace.

Speakers
avatar for Lutz Fröhlich

Lutz Fröhlich

Senior Vice President Cloud Service Delivery, Deutsche Telekom
Lutz is part of Deutsche Telekom’s Cloud Leadership team which is responsible for executing DT’s cloud strategy across the whole group. He is responsible for boarding IaaS, PaaS and SaaS-Partners into the TelekomCloud-Eco-System as well as digitizing the customer journeys of business... Read More →


2:00pm

Close More Deals. It Starts with Selling Backwards.
Selling the full picture vs. a specific solution is more important than ever. Leveraging data to do this will be your key to unlock success with your customers.

The cloud is complicated and we know that there is resistance to not only shifting to the cloud, but also adoption of the solutions once customers have migrated. In this session, we'll spend time walking you through how to sell more and increase customer satisfaction by taking a full business strategy approach -- which Crisantos Hajibrahim has coined as "selling backwards."

Speakers
avatar for Crisantos Hajibrahim

Crisantos Hajibrahim

SaaS Innovator, Prodoscore


3:00pm

3:30pm

Introduction to AppDirect Connectors
Limited Capacity filling up

Maximize investments you’ve made in existing business systems by integrating them with your Marketplace! Join us for this session to learn about our new connector capabilities to integrate your CRM, ERP, and other core systems with AppMarket.

3:30pm

Honeywell Tridium: 5 Misconceptions around Launching A Digital Marketplace
Join Honeywell Tridium President Jim Bland to learn how to adeptly approach your digital initiatives and avoid pitfalls experienced by some of today's largest manufacturing organizations. In this session, you'll learn about five common misconceptions and mistakes that manufacturers make when launching a digital initiative.

Speakers
avatar for Jim Bland

Jim Bland

President, Honeywell Tridium


3:30pm

Swisscom: Creating Value Beyond Core Services
Swisscom considers AppDirect to be a mission-critical component of delivering a fully outsourced IT management solution - covering telephony/connectivity/IT services - and all hosted on Swisscom infrastructure.  

Learn how Switzerland's largest IT and telecommunications provider has stayed relevant to their large customer base by growing into new areas through consolidating their user experience onto one platform

Speakers
avatar for Benno Suter

Benno Suter

Head of Cloud Solutions SME, Swisscom


4:30pm

Self-serve Reporting through Report Builder
With Report Builder, AppDirect makes data instantly available to Marketplace Managers through self-serve reporting capability.  In this interactive session, learn about the standard reports available to you and how to customize them: leverage data streams from existing integrations, segment further with the help of custom attributes, and more!

4:30pm

ABB: Building vs. Buying Your Digital Platform
Learn the pros and cons of both building and buying a digital platform! At the end of the session, you will learn that utilizing a specialist for your platform will allow you to focus on your offering, flexibly approach your strategy, reduce time to market, and launch successfully!

Speakers
avatar for Alain Schaefer

Alain Schaefer

Digitalization Plans & Strategy Manager, ABB


4:30pm

The Comcast Business Story: Evolving Telco Cloud Services
Join Comcast Business Vice President of SaaS & UX, John Guillaume, as he discusses lessons and best practices from Comcast Business on launching a cloud solutions marketplace for SMBs as well as new initiatives to drive lifetime value of their business segment.

Speakers
avatar for John Guillaume

John Guillaume

VP, Product Management, UX and SaaS, Comcast Business


6:00pm

Engage Closing Networking Event at SF Brewing Co.
Step 1: Put on your Engage name badge. It's required for entry!
Step 2: Beginning at 5:30p.m., go to the AppDirect registration area on the lobby level where you picked up your name badge.
Step 3: Hop on the buses and have fun!

Join all Engage attendees and many AppDirect employees for the final networking event at Engage 2018! We'll take over SF Brewing Company in Ghirardelli Square for heavy appetizers, drinks, networking, and fun.

Buses will return our group to the Palace Hotel when the event concludes at 9:30 p.m.

Wednesday October 17, 2018 6:00pm - 9:30pm
San Francisco Brewing Co. 3150 Polk St, San Francisco, CA 94109, USA